All You Need To Know About Diaper Bags!- Tips to Choose the Right One

Diaper bags- no matter how much you try to run away from them- are an indispensable part of your first few years of becoming a parent. You just can’t step out of your home with a stylish tiny sling filled with bare essentials anymore! There are a gazillion things that a tiny baby needs and we need bigger and spacious bags for that.

Gone are the days when those ugly, plasticky and bulky diaper bags with cartoon prints all over were the only choice available for mothers. Why carry something like that when we now have better options in the market?!

Finding a perfect bag can be a task for an already- tired-and-zoned-out-new-mom. Hence, based on my experience, I thought to share the types of diaper bags available and how you can choose the right one for yourself. 

1) Washable tote/Day bags:

A cloth tote diaper bag and day bags are great options for the first 6 months when you don’t have to carry baby food/water sipper along and all you need are a couple of diapers, wash cloths and a few outfits. It’s also a great alternative for a quick outing with your baby which will last for a couple of hours. It’s one of the most spacious bags because it usually doesn’t have stiffness and segregations to take up space and look bulky. This is also the reason why you can stuff a lot of things in it! 

Image: Soul Day Bag in Topaz

Pros:

  • They’re spacious 
  • Apt for BabyWearing moms
  • Washable 

Cons:

  • They don’t have many pockets
  • Cloth bags may not be water proof

Great for:

  • Short trips to the mall or markets
  • First 6 months or when you don’t have to carry food or liquids that might spill

In my opinion, unless it’s rainy season, totes and day bags make a perfect choice for small shopping trips to the market or even for a casual picnic. They look pretty and are easy to carry too.


2) Backpacks
Backpacks look the trendiest of all the options. They’re classy, spacious and available in gazillion patterns to match your taste and style. The best thing about these bags is that they keep your hands free to do whatever you want.

Pros:

  • Stylish and spacious
  • Keeps your hands free
  • Equal distribution of weight on both the shoulders

Cons:

  • Not a great option for BabyWearing moms 

Great for:

  • A days outing or even for a a small vacation
  • For moms who don’t babywear


3. Messenger bags or Sling bags
You don’t necessarily need a bag that looks like a diaper bag, isn’t it?

In my opinion, messenger bags and slings are a good option for moms who prefer carrying their baby arms and don’t use stroller or carriers or anything. The advantage of these bags is that you can remove the items from the bag without placing the bag down and furiously hunting for things. 

Pros:

  • Small and slim
  • Looking for items and removing them is relatively easier 
  • Great for short trips and evening walks 
  • Good option for BabyWearing moms 

Cons:

  • Very small, can’t be used to carry items for long trips 
  • May not be washable 

Great for:

  • Short trips or evening strolls 


4) Stroller diaper bags

As the name suggests a stroller diaper bag attaches directly to the baby’s stroller, rather than sit below the stroller in the storage compartment. These diaper bags hang from your strollers handles, allowing you to quickly and easily get your baby’s stuff.


Pros:

  • Easy to quickly find things when on the go
  • Gives your shoulders a break from the weight carrying 

Cons:

  • Usage is limited to times when carrying a stroller

Great for:

  • People who go on a walk or to the market with a stroller regularly.


5) Standard bags

What are these bags, you might be wondering. Well, standard bags are the usual multi-pocketed diaper bags which are huge and can pretty much fit all the essentials you need. Though you’ll find a myriad of options online, there’re a two brands I’d highly recommend- they’re Bohomia and Skip Hop. They make classy looking, good quality and sturdy bags. You’ll find these two on amazon India and other online portals too. 


Image: Bohomia Diaper Bag

Pros:

  • Segregations and pockets to fit in all essentials 
  • Look great and are sturdy too

Cons:

  • Too huge and bulky
  • May not the be the best option for small trips

Great option for:

  • Long trips and vacation 
  • Times when you’re carrying too many things 


6) Designer diaper bags 

Who said diaper bags are always boring?Previously, becoming a mother meant that you would have to give up your Gucci or Louis Vuitton handbag. This is no longer a problem since these brands have also started designing diaper bags. So now you can carry all that your baby needs without losing your fashion statement!

Image: Gucci Diaper Bag 
Hope this was helpful. Thanks for stopping by and reading.

Love,

Elina 

The DroStore: Handmade Frames for Your Child’s Room- Product Review

I believe, being a mother gives you the strength and motivation you never had! It increases our potential, patience and creativity tremendously! Only if we chanellise this newly gained strength correctly, we shall see ourselves doing wonderful things we  wouldn’t have imagined otherwise!

One such supermom is Tania Samtani- Founder of ‘The DroStore’! When she had her baby, she realised that we, in India, don’t have many room decor pieces for our kids. Even if we happen to find a few, they’re either very expensive or not of good quality. 

Instead of giving up on the idea of decorating her child’s room, Tania herself designed and handmade some frames for him which instantly spruced up the space giving it kiddy element it needed! Her family loved her work and soon her hobby turned into a business.

If you check their Instagram Store, you’ll find tons of cute handmade picture frames apt for your little ones room- especially the crib wall or their reading corner! 

Since it’s inspired by her own son, Drona (hence the name- The DroStore), there’s something for each child here!


Collection:

 Talking about the quality of frames, it’s top notch. The frame sent to me is absolutely stunning. I loved how they used white frames and pastel colours that give a emit cool Scandinavian vibes- which I’m planning to keep as the theme of my daughter’s nook.


If you’re a fan of bright colours that pop out and look vibrant, you’ll find a collection to match your taste! Believe me, you won’t be disappointed!


Other Items:

They’ve recently started selling organic wooden teethers too. The one I was sent has a wooden ring and a wooden birdie brought together by a string filled with silicon beads which also help in reliving kids of those evil teething itches.



Packaging:

Packaging was done in a careful manner such that the fragile items aren’t ruined during transportation. Infact I received the items the very next day of dispatch! Excellent service, I must admit!

People behind the brand:

I wouldn’t be lying if I said Tania was one the best brand owner I have dealt with so far! She’s the sweet and funny to talk to and does a great job.

Price Range:

Handmade frames cost around ₹1500/- and wooden teethers cost around ₹650/-

Rating: 8.9/10

Where to shop from: They’ve an active Instagram page. You can click here to reach the store now.

Thanks for stopping by and reading!

Love,

Elina 
P.S. This post is sponsored but my opinion is genuine and unaffected.

App Review: Zoctr- Your Home Health Partner

Just like Zomato, Swiggy, Uber eats etc. collect data on restaurants in your vicinity and bring scrumptious food right to your doorstep, Zoctr too detects your location and gives you all the information about the best medical services in your locality. How awesome is that?


Especially if you’ve moved to a new city or you want a specialist to see you immediately, this app can be your best friend!


Which all services do they provide with?

  • General physicians 
  • Nurses
  • Nannies
  • Dietitians 
  • Physiotherapists 
  • Psycho-counsellor
  • Speech therapist 
  • Occupational therapist 
  • Specialist Doctor etc.

They have both single visit and multiple visit options. In fact, if you’re looking for long term treatment, you can select that too!


Additional services:

Not just that, they provide with equipments too. In case you’re looking for a wheel chair, or if you’ve an ailing patient at home and you want a bed or medical devices delivered to you, they’ll take care of that too.

Managing your bookings:

You can also manage your booking by renewing, pitting in on hold or stopping the service chosen.


All in the app:

Once you choose a service, you’d be able to track the staff and also monitor their attendance on the app itself! Doesn’t this make the whole process hassle free?


Payments:

Payment can be made using PayU app which is integrated with their app itself- you can choose either your credit or debit card. Since PayU is known for online transactions, this process too is pretty smooth.

What makes this app extraordinary?

  • It’s India’s number 1 home health app, which has an in-built GPS that instantly finds the locations and connects with medical service providers in the vicinity.
  • Gives us details of confirmations along with the profile of the staff.
  • Helps us schedule Patient Assessment and Screening Visits on the go.
  • Easy booking management.
  • With just one account, we can have several patient profiles for other members of the family too
  • Constant and helpful back-end support


It’s currently free for download on both Android and IOS. Check now and make life easier! 

My rating: 3.9/5

Mamaearth Baby Range: Product Review

Hello people! 

I’m on a mini vacation at my moms for a couple of days. This time around, I decided to carry Mamaearth’s travel kit since it’s more easier to pack and fit in my diaper bag. These miniature bottles and tubes are perfect for small vacations and can be an excellent choice as your hospital bag essentials too. Although I’ve been using this brand for months now, I finally decided to share my opinion about this particular range:

1. Baby massage oil


Made with almond, sesame and jojoba oil, this concoction is extremely moisturising. Even a little amount spreads well on the body. My little one has a very sensitive skin, but this oil didn’t react or cause any redness. However, I would have liked it more if it were a little less thick.  

2. Body Wash 

It’s a coconut based mild body wash which doesn’t cause eye irritation. It cleans away the oil well and the fragrance isn’t very overpowering too, just how I like it. It also leaves the body nourished and fresh and doesn’t dry her skin.
3. Baby Shampoo


I absolutely love the citrus-y fragrance of this shampoo. It makes me nostalgic because I suppose the hospital she was born in used this product. Hence, everytime I use it, it takes me back to those days. Moreover, it causes no eye irritation and cleanses her hair well.

4. Moisturising lotion 


This is my favourite product from the lot. I love the Shea butter fragrance and the buttery soft feel of it. It leaves her skin extremely moisturised and supple.

My rating: 3.8/5

You’ll find this kit and regular sized bottles on their website, amazon.com and FirstCry.com too 

Thanks for stopping by!

Have a great day!

Mamaearth Organic Wipes: Product Review

If you’re a mom, diapers and wipes have become an essential part of your life by now, and until you’ve successfully potty trained your baby (which in my case is far fetched dream 🤦🏻‍♀️), there’s no escape from these two. 

Generally, while talking about baby products that have a negative impact on the environment, it is the disposable diaper which gets the attention while the wet wipes find a thin escape. But the truth is, that they are contributing equally to this great damage, since they’re made of polyester which is highly non-biodegradable. 

On June 7th, an article in The Guradian highlighted this issue- “While wet wipes might feel like an improvement upon regular old toilet paper, they’re actually causing a lot of problems for sewer systems. That’s because, despite being marketed as acceptable to flush, wet wipes don’t actually break down the way that toilet paper does, and can easily clog drains and sewer lines. In fact, it only takes a few flushed wet wipes to cause a clog, and once those wipes are mixed with fats or oils, the resulting blockage in public sewers (stomach-churningly known as “fatbergs”) can be gigantic.”

A couple of months ago, I shared about how I prepare a DIY solution and use a regular muslin/pure cotton cloth to wipe my baby’s buttocks. I did manage to do that while we were at home, however, when we were out, it was not possible to follow the same regimen and I had to resort to using regular wipes. 

But then I stumbled upon the new launch of my favourite brand, Mamaearth

They made a major breakthrough with their Organic Bamboo-based Wet Wipes, which happens to be the first of its kind in India. 



These wipes are not only earth-friendly and biodegradable, but also hypoallergenic and more absorbent as compared to the regular ones. 


They’re made of organic bamboo , aloe vera and almond oil which explains why they’re soft to touch and nourishing to the skin. 


They’ve a balanced pH and softness of natural fibres which makes it the most perfect option for newborns too.


Without a doubt, I’ve found the most perfect ecofriendly alternative to the regular wet wipes! #saynotopolyester

Price: ₹249 for a pack of 80 wipes

Shelf life: 2 years from the date of manufacture 

My Rating: 8.9/10

Mamaearth Anti Hairfall Kit: Review 

Mamaearth has been my favourite fetch after becoming a mother. If you happen to visit my home, you’ll see a variety of their products on all my shelves, and I’m pretty sure that’s going to be the case for several years to come 🙂

What’s so special about mamaearth?

When Ghazal and Varun, founders of Mamaearth, found out about their pregnancy, they realised that there were very few safe and toxin free products in the market, which took them by surprise. So they took up the responsibility of starting a company that made 100% toxin free and safe products for both the mother and the baby. Infact, they’re the only MadeSafe brand in Asia! How awesome is that!

Coming back to our review for today- Anti Hairfall Kit by Mamaearth

This Kit is a complete package a mom needs to combat Hairfall (especially postpartum Hairfall, because well, nothing can beat its severity🤦🏻‍♀️)

What all will you receive in the package?


1. Root Restore Hair Oil

2. Happy Heads Shampoo (I love this name!)

3. No More Tangles Conditioner

4. Pro Growth Tonic

The steps are pretty simple and well illustrated and explained: 


According to the brand, you’ll see a noticeable difference in your Hairfall within 6 weeks (hence, the challenge)! I’ve been using it for over a week now and I couldn’t resist sharing my honest review/first impression with you all! 

1. Root Restore Hair Oil



Claims: Repairs roots, provides nourishment and repairs damaged hair.

My experience: It’s not so sticky and has a nice herbal smell- which is justified. However, I sensed mild headache for a few minutes after I used it, which can probably be due to some ingredient not suiting me. It easily goes off when washed and doesn’t leave any oily residue behind- which I like!

2. Happy Heads Shampoo


Claims: Gentle cleaning and scalp nourishment 

My experience: It really cleanses the scalp well and gives a fresh feeling. My post hair wash hairfall has reduced substantially. The fragrance is soothing and it lathers up really well too. The nozzle cap helps in controlled product use and prevents wastage.

3. No More Tangles


Claims: Detangels Hair, moisturises brittle hair and controls frizz

My experience: Firstky, I love the fragrance and the subtle cocoa butter hint to it. My biggest issue which led to Hairfall was ‘tangles’. This conditioner smoothens the hair which results in almost no tangling and this leads to reduced Hairfall. I’ve also noticed that the roughness and frizz ofmy Hair has reduced, so here’s a big yay from me. This is definitely my favourite product from the lot.

4. Pro Grwoth Tonic



Strengthens roots, reduces hair fall and improves hair density

My experience: I wouldn’t lie if I call this the magic potion. It’s definitely one of the biggest contributers in controlling Hairfall. However, the fragrance is slightly overpowering. But if you focus on the advantages, that can be easily overlooked. 


Verdict: If you’re a mom and if you’re facing crazy hairfall like me, go for it. It’s totally worth the money you’re spending. I’d recommend following the steps and using it religiously, as instructed to see the results 

Rating: 8.5/10 

Price: 999/- for the whole set (after introductory discount)

Thank you for reading 🙂

Until next time, take care! 

Elina

This kit was reviewed and tested by: Batul D

P.S. I was sent this package in return on an honest review. MomFunda or the writer wasn’t compensated in any way for this review.

Our Day at Babyscastle, Mumbai

Located in the heart of Santacruz, Mumbai is India’s first and one of its kind aquatherapy centre for babies- Babyscastle-A brainchild of Dr Priyanka.

After the birth of her baby boy, Dr Priyanka felt that Indian kids are missing out on early water exposure which has humongous benefits, so she went to the States and studied about aqua therapy to bring it to our own country! 

On 14th October, we were invited to the centre to explore, experience and share our reviews. So here it is! 



1. What are the services provided?

-Aquatherapy for the baby 

-Aquaphysiotherpay for kids, special kids and expecting mothers 

-OPD for special kids 

-Play area 

-Spa and massages for mothers 

-Relaxing spa for babies 



How does aqua therapy help the baby?

There are several advantages that various researches have highlighted:

  1. Muscle development and balancing is better in such infants 
  2. Those kids who are introduced to water early on are ahead of non-water peers in oral expressions, math and reasoning skills 
  3. Improved sleep pattern and quality
  4. Massage therapy helps in weight gain in preterm infants 
  5. Better functional mobility 
  6. Massage instruction decreases paternal stress
  7. Babies who skin have better coordination and can grape the objects more easily than non-swimmers.


3. Can the baby swim?

Since babies are in the amniotic fluid, floating freely, being in water is not new to them. The younger they are, the more secure and comfortable they feel. 


What about the temperature, impurities and chemicals in the water?

The water is filtered using the best filteration method available and the temperature is maintained to slightly warm throughout- so that the baby is at ease. Moreover, the chlorine content is very low as compared to regular pools so that the skin of the baby remains safe and free of irritation.

4. Will the baby be able to hold himself?

Yes, with support. They also give the baby a floater so that he can swim independently.

5. Will the baby not be petrified?

Young babies are at rest and more comfortable. Older babies might take a couple of days to get adjusted and feel confident. Crying in the first few sessions can be anticipated.

6. At what age can we start?

As early as one month! Yes, it’s safe to try and start that early! 


7. Would you recommend?

Yes, absolutely! But not just one session. If the baby is sacred, he might not take a dip at all. Book a few sessions to get the baby comfortable and for him to be at ease and enjoy!

8. What are the charges?

Around 3000+ for one session. But if you enrol for a plan of 18 sessions you’ll pay 24,000/- and that way it’ll cost you cheaper/session. 

How to contact them?

You can either check the number on their website (www.babysscastle.com) or message them on Instagram. They’re very responsive 


Thanks for reading! Have a great day! 

Planet-friendliness of Soul: Review of Soul’s Packaging

Let me first admit, I’ve never been the most eco-friendly of people. Not that I used to throw litter everywhere around, but there have been days I chose convenience over the environment. However, something changed in me after I became a mom. I’ve become not just more compassionate towards other human beings but also other creatures and the whole planet at a large- which I’m really proud of! And there’s no way I’m going to to my earlier self. Everything that’s eco-friendly instantly has me sold! 🙂 

I’ve always marveled at brands who go an extra mile to ensure that their products are not only produced ethically but also packaged in a good-for-the-earth way! They definitely deserve a mention and an applaud from the rooftops (or the Internet, because that’s no less)! 

Recently when I received my full buckle from Soul, I saw the packaging and honestly, I’m in raptures about it! From its simplicity to reusability- they’ve done it all right! 

Well, I won’t just talk about it. Let me show you how it was packed and sent:

1. Outer packaging 


Simple cardboard packaging. No designs, no prints and hence no unnecessary wastage. I reused this box to keep my daughters books. This is how it looks now:


2. Inner view: When you open the box, this is what you’ll find:


A manual and a cloth bag to keep the carrier. Again, simply, classy and minimal. No fancy confettis, ribbons or anything for that matter!

3. The cloth bag is again a simple cotton bag which is sturdy and definitely reusable. 

Here’s how I’m using it right now- to keep my little ones cloth diapers. Because when you go-green, you do it correctly!

What I loved was that there’s zero plastic used in the packaging! Is there anything better than this to give back to the planet? I’m sure not! 

So that was my review of Soul’s minimal, eco-friendly yet gorgeous packaging!

In the picture below is my latest purchase from their Spice collection: Sumac Full Buckle in the standard size. Isn’t it gorgeous?

Softsens Baby Care Range: Review

My little one was born with an ultra sensitive skin. Which is why, everytime I purchased something for her, especially in the bath and body range, I made sure to read all possible reviews and feedback just to ensure that it doesn’t affect her skin. I have had horribly heartbreaking incidents in the past, and thus my fear is to an another lever altogether. And so, if you find me recomending something, well, you know you can trust my words. Though I can’t assure you completely, because every baby is different, but I’m here to share my experience and a completely genuine take on these products.


About the brand: Softsens

  • Inspired by moms, developed by experts
  • Tested in Europe and on par with International standards of safety 
  • 100% safe for the baby
  • Free of parabens and harmful chemicals 
  • Contains natural plant based ingredients and essential oils
  • Hypoallergenic 


Moving on the the products they manufacture: 

1. Baby massage oil


Claims:

  • Light and sooting formulation 
  • Hydrated and nourishes baby’s sensitive skin
  • Infused with vitamin E and olive oil 

My experience: 

  • Very light and not very sticky
  • Small amount is enough to spread on the skin
  • However, I would have loved it more had it contained coconut oil, since I prefer cononut oil more over olive oil for my baby.
  • No
  • Nonetheless, I loved the formulation and it suited the sensitive skin of my baby, which is a big thumbs up!

2. Baby soap 


Claims:

  • Made from 100% pure vegetable oils and hence suits sensitive skin of the baby
  • Infused with plant based ingredients that keeps the baby’s skin smooth

My experience:

  • Soothing mild fragrance. 
  • Removes the stickiness of the massage oil without taking away the moisture of the skin
  • Makes the skin super soft and smooth 

3. Baby wash


Claims:

  • Ultra mild, soap free and aqua based formula
  • Doesn’t cause tears and prevents eye irritation 
  • Contains orange oil which protects against bacterial infections
  • Alkali and paraben free

My experience:

  • Mild wash that lathers just aptly to cleanse the body
  • Doesn’t cause eye irritation. Although she cried a little one day when it came in contact with the eye, more so because it made her uncomfortable 
  • I liked the smell of Shea butter which also made her skin soft to touch 

4. Baby shampoo


Claims:

  • Soap free and aqua based formula
  • Suits all hair types
  • Makes the hair clean and tangle free

My experience:

  • Lathers very thickly and this cleanses her hair perfectly
  • I use castor oil combined with coconut oil- which is a very thick concoction still the shampoo removes it in one go
  • Doesn’t cause eye irritation and tears 

5. Baby wipes


Claims:

  • Extra thick and extra soft
  • Alcohol and paraben free
  • Infused with lotion and vitamin E oil 
  • Hypoallergenic 

My experience:

  • Best and the softest wipes I’ve ever used
  • Large and thick enough to clean poop
  • Delicate smell makes it my favourite wipes ever
  • Definitely repurchasing 

6. Baby cream


Claims:

  • Enriched with shea butter and milk cream that moisturises baby’s skin 
  • Contains glycerin and Vitamin E that nourishes even the deepest layer of the skin
  • Alkali free

My experience:

  • Makes the skin very smooth and soft but the formula is too runny for a tube. Should have either been bottled or made thicker 

7. Baby lotion

Claims:

  • Light weight and non greasy formula
  • Contains milk cream and shea butter that moisturises the skin 

My experience:

  • Very similar to the formula of baby cream
  • Soothing and mild fragrance 
  • Little dollop is enough to lightly massage a large area 
  • Makes the skin very very soft 

8. Baby powder


Claims:

  • Absorbs the excess moisture and keeps rge baby’s skin dry and smooth
  • Prevents friction burnsand rashes 

My experience:

  • Ultra fine powder and spreads smoothly
  • One of the best baby powder fragrances
  • Keeps the skin dry and fresh, especially in summers 

Overall, it’s a thumbs up from me!

This brand will definitely go places with the quality of its products! 

Packaging: Simple and neat, colour coded for easy identification 

Rating: 8.5/10

Bonus: Thier products usually have offers and discounts. Check their website to know more!

www.softsensbaby.com
Disclaimer: I was sent the products in exchange of an honest review. My opinions are completely genuine and unbiased.

Soul: A Company with a Heart and a Soul

If you’ve ever read about Soul- the company, the people behind the brand, their ethics and how they run, I bet your respect for them has already snowballed.  But  if you haven’t,  here’s a small article for you, after reading which, I’m sure your veneration for them will shoot up, like mine did!

Soul is a company owned by a simple food-blogger and photographer, Chinmayie, whose personal experience with baby-wearing and the bliss it brings propelled her to start a company of her own, and thus, India’s largest ever baby-wearing company, Soul, was born!

soul_blogpic2-1

What’s unique about Soul?

If you happen to follow Chinmayie on social media, you probably know that she’s someone who has been advocating for sustainable, simple, organic and local food for the longest time. When Soul happened, she made sure that her lifestyle choices match her company’s profile. Hence, if you see the packaging of Soul (which definitely deserves a different blog-post altogether), you’d notice that it’s minimal, zero-plastic, re-usable and print-free! All the materials used are eco-friendly and ethically produced.

Who are the people behind the brand?

Soul is an all-women company. The team comprises of working mothers, many of whom are single or sole breadwinners of their families. Soul encourages the power of women and believes they deserve a happy, safe and comfortable work environment.

soul_blogpic3-1

For the love of fabrics

Soul promotes traditional weaving practices and encourages local weaving centers. All the fabrics used by Soul are sourced from small scale textile mills and weaver cooperatives. Some of these are run by the Government of India and some by non-profit organisations. The heart logo of soul now makes so much sense! <3

 

DSC_10871.jpg

Safety First:

A company that loves and care for babies!

All the carriers by Soul are in sync with International quality standards! Soul is a member of  BCIA (Baby Carrier Industry Alliance) and compliant with CPSIA (Consumer Product Safety Improvement Act). In addition, Soul Meh Dai, Full buckle, AnoonA and Onbuhimo are tested for ASTM standards! So, the next time you carry your baby in Soul, don’t worry because your carrier is tested 🙂

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If you also advocate for eco-friendly reusable and sustainable things, then keep an eye on this space because I’m soon penning down my love for Soul Packaging!

Isn’t this a company with a heart and soul?

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Picture courtesy: Soul website (www.soulslings.com), blog and Facebook group: Soul Family (www.facebook.com/soulfamily)
Disclaimer: Although I’m a brand ambassador of Soul, my thoughts are completely unbiased and purely of my own.